Elizabeth Malone

Elizabeth Malone is Head of Content Development at Kingston University where her role includes the development of print collections and archives, the creation of multimedia teaching materials and management of the staff and student portals. She has recently worked with staff across the University to create its first Applicant Portal.

Personal Services:  How Information Services can support the University's marketing strategy through Web 2.0 and beyond

As university marketing strategies increasingly personalise their contact with prospective students, how can information professionals contribute to this activity? And with such a personal approach to recruitment, what might be the impact on the services we provide within our libraries and resources centres once these students have enrolled?